Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

By |Vijendra Singh

I felt search engine optimization (SEO) is very difficult to learn and implement for website promotion.  It requires technical knowledge like website architecture, languages, tough HTML & JS coding.

Sometime I thought Search Engine optimization is trick to get website ranked on top on search engines.

Not only me but most of the beginners think SEO is difficult to learn.

But is it fact ??

Does Search Engine Optimization require deep technical knowledge???

Can Search Engine Optimization be learned in simple steps?

Is it really difficult to learn Search engine optimization?

As a beginner I also had the same questions in my mind.  After starting I realized that everything becomes easy only we need to start and so is the case with Search Engine Optimization SEO.

Search Engine Optimization

SEO

With this blog post I am sharing the overview and checklist for search engine optimization-

We categorize SEO in two parts –

On Page SEO

What is On Page SEO?

On page search engine optimization or on page SEO is all about the changes we make on actual web page or website to get it ranked on search Engines.  To optimize websites we improve the web content by using relevant keywords and phrases which are searched more frequently on Search Engines.

Search engines have set of rules to identify good websites and with SEO a marketer or blogger tries to match those rules to rank the site. Google’s set of rules is called algorithm which Google uses to recognize the relevant websites.

In On Page Search Engine Optimization (SEO) we take care of following points-

  • Main keywords in H1
  • Target important keywords in title
  • Main keywords in URL
  • Easy URL structure
  • Canonical Problem (Remove if it is there)
  • Title character length
  • Meta description and its length on the site
  • Responsive Website design
  • Breadcrumb for easy navigation
  • Proper uses of H1,H2,H3……….H6 tags
  • Keywords research
  • Keyword density in content
  • Use of Alt tag for images
  • Adding some internal links on pages
  • Uses of no follow links
  • XML and HTML sitemap
  • Proper use of Robo.aspx

What is Off Page SEO?

Off page Search Engine Optimization or Off Page SEO is a process of getting traffic from other websites. In off page SEO, Search engines use mentions of your site, business name, and keywords used on other places across the web in order to determine your ranking in their search results.  Off page SEO is an ongoing process and needs generation of regular new links that are given priority by search engines. The best way to get links is use of social media, social bookmarking and blog writing etc.

Though practice of set of rules like on page SEO process it does not give 100 % accurate results but we can get it ranked by continuous efforts.

In Off Page SEO following activities should be done on regular basis to improve domain authority-

    • Directory Submission
    • Article Submission
    • Blogging
    • Blog Commenting
    • Social Bookmarking
    • Forum Posting
    • RSS Feed
    • Question Answer Sites
    • Classified Submission
    • Link Building

I personally use above mentioned methods for my websites. I think with this blog I have helped you to improve website traffic but request you to suggest me if you think any improvement is required by commenting.

1 Comment

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